As i have previously mentioned, my training was in graphic design, so when it comes to any design work for my business brand and corporate I.D. there’s no way I am going to pay anybody!
The name Shady Shen has a Yin and Yang quality to it, and is also a subtle reference to Sjogrens Syndrome, which forces me to wear shades most of the time, and practise chigong (“shen” is a Chinese term for consciousness).
Not having access to any fancy software such as Adobe Indesign, I decided to see what I could do with Apache Open Office Drawer. I neither wanted to have to fork out for, nor pirate any fancy fonts, and so limited myself to the free ones already on my PC.
I already kind of had in mind what I wanted, and “Impact” seemed to be the most suitable font for the idea, which is a simple play on darkness and light:
While designing it, I couldn’t help but think of one of my favourite bands of the nineties: